Under The Ground 5: Give Generously
It’s the purest form of fundraising you could imagine. No charity pen, no £2 to save some starving African village, no sponsorship forms, just a torn polystyrene cup and the (presumably) good cause is standing right in front of me making a case for his next cup of tea or a night in the hostel. Here’s the routine. Always: the over-apologetic intro. Sometimes: the pompous advice returned about getting a job. Occasionally: the child in tow. Rarely: an actual gift of money. Never: any individual talk or eye-contact with the audience. What could make it work better? Possibly nothing. In the absence of any evidence that we can make a difference, it’s a test of trust. But I’d lose the guitar. And the dog.
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